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2007 SEMA Show - Chrysler

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2008 Barracuda concept

Modified Charger SRT8
6.1L Hemi
5-speed Autostick transmission w/pistol grip shifter
Front lowered 1.5", rear lowered 2"
6-piston Brembo brakes
Front wheels Zenetti 22" x 9.5" 5-spoke
Front tires 265/35/22ZR
Rear tires 305/35/22ZR
Full carbon fiber painted body
Lamborghini Pearl orange with exposed carbon fiber hood, tail light and rear spoiler


Custom 392 Roadster

(See second press release below for details)


Miscellaneous vehicles


Chrysler LLC Reveals Lineup of ‘Tricked, Tuned and Customized’ Chrysler, Jeep® and Dodge Vehicles for the 2007 SEMA Show

The specialty SEMA vehicles were conceived and designed by the Mopar Underground design team The SEMA Show, the annual showcase of technology, trends and products representing the $36.7 billion automotive parts and accessories industry, will be held Oct. 30 – Nov. 2, 2007

Las Vegas, Oct 29, 2007 - Chrysler will debut eight ultra-customized Chrysler, Jeep® and Dodge vehicles at the Specialty Equipment Market Association (SEMA) trade show, the annual showcase of technology, trends and products representing the $36.7 billion automotive parts and accessories industry. The SEMA show will be held Oct. 30 – Nov. 2, 2007 at the Las Vegas Convention Center.

Chrysler’s ‘tricked, tuned and customized’ Chrysler, Jeep and Dodge vehicles were conceived and designed for SEMA by the Mopar Underground design team, a group of in-house automotive enthusiasts who donate their time to the SEMA project vehicles.

‘Designed for Customization’ Philosophy Drives the Mopar Underground Design Team A contemporary perspective on the design principle, ‘form follows function,’ might state that the ‘form must also be flexible to allow for adaptation.’ For the auto industry, that means producing vehicles for consumers that not only allow for customization but strongly encourage it.

Case in point, the 2007 Jeep Wrangler was named one of the most accessory-friendly vehicles by SEMA members. According to a Foresight Research report conducted last year (commissioned by SEMA's Research and Information Center), more than 1,700 full-size truck owners revealed that 50 percent had spent or planned to spend $500 or more on accessories – with a high of 63 percent for Dodge Ram owners (most likely to accessorize). And 20 percent of that group said they bought their trucks at a particular dealership because of the availability of accessories.

Overseen by Ralph Gilles, Vice President of Jeep/Truck & CFM Design, Chrysler LLC, the Mopar Underground design team has been putting that contemporary perspective on the design principle to action by customizing production vehicles. Since its creation in 2002, the Mopar Underground design team has created vehicle concepts meant to develop performance parts, accessories and customization as well as new vehicle concepts. In fact, the first-generation SRT4 was born from this team’s style initiative.

“Our diverse team which changes frequently has been developing SEMA concepts for more than five years. It’s the usual ‘enthusiast’ suspects from our union shops [plastic, paint, metal and wood], Product Design Office, SRT and Mopar Performance Parts and engineering,” said Gilles.

“Every year, we push the boundaries of conventional thinking – customizing with no limits to creative expression and freedom, just the power to imagine. We want to build customized concept vehicles for SEMA that flex the potential in our platforms, show that Chrysler, Jeep and Dodge vehicles are indeed designed for customization and keep the Mopar spirit and passion alive,” said Gilles.

After the SEMA show, the customized Chrysler, Jeep and Dodge SEMA vehicles will be displayed at events throughout 2008 including Easter Jeep Safari, the Miami Auto Show and more.

Jeep Wrangler JT

Built from the military version of the all new Jeep Wrangler, the Jeep Wrangler JT showcases just how flexible this new platform can be. Revealed at the 2007 Easter Jeep Safari in Moab [Utah], it dominated the steep climbs and descents on the slopes of the Hell’s Revenge trail. Its 4x4 capability was established as it negotiated the slick hot tubs and waterfalls – at times, almost completely vertical to the ground.

Beginning with the new 116-in. wheelbase platform for the Wrangler Unlimited, the design team managed to create a very nimble, trail-savvy Jeep with a 5-ft. pickup bed and an easy-to-handle removable hardtop.

Off-road enhancements include:

3-in. suspension lift provided by Superlift
35-in. BF Goodrich Mud Terrain tires
Rear bumper and tire carrier from Mopar
Front bumper from Mopar
Warn 9500ti winch

The Jeep Wrangler Ultimate with 392 HEMI® from Mopar

The name says it all.

The Jeep Wrangler Ultimate with 392 HEMI from Mopar is a concept vehicle that answers the question “how far can you go with the new Jeep Wrangler?” Beginning with the all-new Jeep Wrangler Unlimited Rubicon®, the design team set out to create the best of the best – combining high style and materials with the best off-road machine ever offered by Jeep.

The suspension is enhanced with a 3-in. lift to clear the massive 35-in. BF Goodrich Mud Terrain tires mounted on custom, polished Alcoa Forged 18-in. wheels. The exterior is chromed out courtesy of Mopar:

fuel filler door
taillamp guards
tubular side steps
exterior mirrors
tow hooks
door handles
hood hinges
fascia overlays

To complete the look, the exterior is coated in a wildly experimental ‘Liquid Charcoal Pearl Coat’ paint.

The Wrangler Ultimate’s real story is its interior. Taking cues from rugged adventure sports bags and accessories, the team created a high style and detailed interior compartment that is as tough and beautiful as the exterior. Seating surfaces are clad in durable orange mesh fabric and dark slate gray Nappa/Province leather – bound with a heavy black-leather baseball stitch. Instrument panel details are treated to a stunning Argent Pearl/Satin Silver paint combination, reinforcing the machine character for which Jeep is known. The interior is also home to the exclusive MyGIG™ Multimedia Infotainment System. There are also DVD screens for passengers in the front and rear.

To provide authentic performance on the trail, the team also dropped in a 392 HEMI crate motor.

Jeep Wrangler All-access

The interior of the Jeep Wrangler All-access has been upgraded with premium materials and paint. To give it “trail and off-road” credibility, the designers vamped it up with Mopar performance parts including Rubicon Express 4-in. suspension lift, front and rear bumper with tire carrier, rock rails, cold air intake and Warn 9500ti winch. American Expedition Vehicles supplied its new Pintler sheels.

Painted “Surf Blue,” the Wrangler All-access also features 35-in. BFG Mud Terrain tires. In 2008, the Wrangler All-access will be seen at Easter Jeep Safari [Moab, Utah] and Camp Jeep®.

Dodge Ram BFT

“Built for towing,” the Dodge Ram BFT is also one “big fast truck.” Designed to be the “ultimate” workhorse, the vehicle will appeal to the hardcore truck buyer. And there’s one thing the heavy-duty trucker can never get enough of: a bigger box.

The design team placed a standard cab on a 160-in. Dodge Ram Heavy Duty wheelbase frame so the 9.4-ft chopper fits snuggly in the 10-ft. box. The team also accommodated the dually setup with a 6-in. suspension lift kit from Superlift and Alcoa’s 22.5-in. 10-lug semi wheels. The BFT also features full-length polished bed and step rails.

The Ram BFT has a Banks-enhanced 6.7-liter Cummins turbodiesel engine that is mated to an automatic transmission.

In the end, the Ram BFT provides “maximum” hauling and towing power. And isn’t dependability, durability and capability what Ram life is all about?

Dodge Avenger Tuner - Stormtrooper

The Dodge Avenger Tuner – Stormtrooper is a sophisticated sedan designed to appeal to an adult tuner with an appreciation for technical superiority, exhilarating performance and unbridled luxury and style. The technical, yet organic nature of the Stormtrooper costumes from Star Wars inspired its execution. The Avenger Stormtrooper represents the holistic fusion of technology, racing, comfort and performance.

Smooth power is unleashed by the digitally-tuned 4.0-liter V-6 engine – that packs the punch of a velvet hammer. It features an all-wheel-drive powertrain and six-speed automatic gearbox with AutoStick steering wheel paddle shifters and KW custom coil-over suspension that is tuned for ride-height and damping. Its custom exhaust is from Borla. The large 20 x 9 custom Alcoa Forged rims come with die-sub custom graphics and Michelin 245/35R20 Pilot Sport PS2 tires. It also features a StopTech six-piston front and four- piston rear big-brake package, Xenon HID projector head lamps, Umnitza Predator halo lighting and Challenger fuel filler cap.

Exterior custom modifications on the Avenger Stormtrooper include:

black-out high-beam parabola package
tinted head lamp and taillamp package
tinted PPG blue-magic glass
billet exhaust tips
front and rear fascias
sill aero kit
integrated rear spoiler
rear door sail panels
cold-air intake

Painted a custom pearl white, the Avenger Stormtrooper’s story continues on the inside.

The Alcantara suede-lined interior features four black and white Dodge SRT8 bucket seats with red stitching and stripes to carry the driver and three lucky passengers for the thrill ride of their lives in style. The instrument panel, doors, headliner and pillars are swathed in this performance material. The custom Dodge "rim-shell" steering wheel and shifter paddles are constructed of black leather, white suede and red accent stitching and centering stripe. The centerstack/console features triple gauge pod and glossy pearl white finish.

Revolutionary technology abounds for the sophisticated tuner. There are two Azentek mobile PCs installed with 1.8GHz Intel Core Duo processors and two gigs of ram – one unit is in the front dash and one is in the rear seat center console. With the touch of a finger, the driver is “master of the vehicle network domain.” ETAS’ INCA software digital interface to the engine controller could allow the driver to have the capability to control its tuning and read vitals. The owner could even order parts or download engine calibrations through Mopar Performance Parts and could communicate with engineers and other Dodge owners in Web logs and chat rooms. The driver could adjust fuel maps (as opposed to static flashing) and even download Technical Service Bulletins (TSBs) from a Chrysler, Jeep or Dodge dealership as he or she drives by.

Entertainment – Internet, gaming, music and video – is also controlled. Sync Bluetooth® links to any devices: phone, iPhone and Zune. Heart-pounding sound is provided by KICKER® Audio. It also features a Mopar Performance gauge pack with red accent LED lighting.

Dodge Caravan R/T

Painted Fire Red Pearl, the Dodge Caravan R/T is a statement of enhanced appearance. It features a fully customized exterior including:

hood with functional scoop and reworked induction system
front and rear fascias
side rocker panels
rear spoiler
20 x 9 SRT wheels and 245/45-20 Goodyear tires
sport suspension with lowered-ride height
sport-tuned dual exhaust and powertrain control module

The RT R/T’s sport interior features full dark slate trim, sport seats trimmed in dark slate leather with fire-red stitching and perforated suede inserts and dual DVD system. The Swivel ‘n Go™ seat system’s second-row seats that swivel 180 degrees rearward and the removable table installed between the second and third rows completes the RT R/T’s interior.

Dodge Dakota MX Warrior

The Dodge Dakota MX Warrior is a design exercise intended for the younger action-sports crowd. This authentic motocross-themed concept is a cooperative effort with Scott Waraniak. Waraniak is a design student at College for Creative Studies in Detroit and AMA District 14 motocross racer #936 who races for KTM North America and Seattle-based Jones Soda.

Motocross is an extreme sport run on closed-course, natural-terrain dirt tracks. Grabbing the holeshot and maneuvering through the ruts, berms, whoops, doubles, 90-foot jumps and 180-degree tight turns demands lightning-fast reflexes, physical conditioning, practice, concentration and speed. Forty racers compete in two 20-minute motos – mixing flying dirt and rocks with intimidation, adrenaline and horsepower. The outdoor motocross season runs from April to September, while the indoor supercross season runs from January through April. The sport continues to grow in popularity particularly with Gen X and Gen Y action-sport athletes in the United States, Europe and Japan.

With his likeness and signature on limited-edition bottles of Jones Soda, Waraniak [a West Bloomfield, Mich.-resident] provided his race-prepped bike for the project. He’ll use the 2008 KTM 450 SX-F in 2008 motocross season competition. He designed the graphics for both the bike and the Dodge Dakota MX Warrior.

The design team let Waraniak loose to design his “splatter” theme. The bold O21orange and battleship gray vinyl wrap is provided by Image Quest Graphics of Wixom, Mich. The Dakota/KTM 450 SX-F graphics integrate the podium performance of Dodge, Mopar and KTM Motorsports with Waraniak’s sponsors and the motocross industry’s leading icons and lifestyle companies:

KTM North America of Amherst, Ohio
Troy Lee Designs of Corona, Calif.
FMF Racing of Rancho Dominguez, Calif.
Alpinestars of Torrance, Calif.
Spy Optics of Carlsbad, Calif.
EVS Sports of Janesville, Wis.
Cycra of Hebron, Ohio
VP Racing Fuels of Wildomar, Calif.
Maxima Racing Oils of Santee, Calif.
Lake Cycle of Grand Haven, Mich.
JP Speed of Holly, Mich.
KTM Hard Equipment of Amherst, Ohio
Michelin of Greenville, S.C.
Powersport Grafx of North Wilkesboro, N.C.
Xlox Systems of Calgary, Alberta
SuperSports of Waterford, Mich.
Skyjacker of Suspensions, West Monroe, La.
Iniziale Designs of Roseville, Mich.
KICKER® Audio of Stillwater, Okla.
Jones Soda of Seattle, Wash.

To give the Dodge Dakota MX Warrior a proper stance and prove it can venture off-road, the suspension is raised four inches. It’s fitted with 20-in. chrome wheels from Mopar wrapped in 31-in. tires. TRX-4 fender flares cover the meats to keep the “splash” graphics fairly clean. To protect the front and rear, the Chrysler metal shop fabricated custom steel bumpers and an integrated warn winch mounted on the front bumper. There are also custom steel rock rails. The taillamps and bed extender were provided by Mopar. The steering wheel was provided by Grant Products. The Surf Blue paint with dark neutral metallic accents is courtesy of the Chrysler paint shop.

Air is fed to the 4.7-liter Magnum® V-8 engine through the custom hood with one-off intake scoops fabricated by the Chrysler plastic shop.

When all is said and done, you’ll never see this Dodge Dakota MX Warrior “DNF.”

Chrysler Town & Country Black Jack

The Chrysler Town & Country Black Jack draws its inspiration from the Luxor Hotel in Las Vegas - a dominant and enigmatic presence on the Strip. Massive, dark and simple in shape and design, the icon casts a shadow over the surrounding properties.

It sits on custom one-off 20-in. wheels with new bright finishes built by Alcoa Forged. They are tucked around a set of Brembo SRT brakes, matched with an adjusted ride height. Its stance is sophisticated, yet approachable. Covered in a custom Amber-Black Pearl paint, the hood features a ghosted “Black Jack” logo and pin stripe provided by Jim-Tech. Chrome accents complement the billet-style grill.

The exterior was designed to draw people to the stunning inside. LED lighting, provided by OSRAM-Sylvania Group, was crucial to the application of Las Vegas allure. To give it an “after hours lounge bar” setting and atmosphere of light and shade, the team created dual panoramic-style roof openings. After relocating the gas tank, light-sensitive “scintilla” provided by Sensitile was used. Constructed of 100 percent acrylic, Scintilla transforms the way in which the surface interacts with interior lighting. The scintilla actually illuminates the players’ “field.”

A leather- wrapped curved bench replaces the third-row seats. Providing “rat pack” and “rat rod” influence, the passenger seats are wrapped by Katzkin, and feature Vogl satin black leather, custom embroidery. Seat inserts feature perforated suede with silver backing and a suede headliner. The centered dealer’s seat required removal of the second-row pilot seats. The “black jack” table is constructed of light-weight carbon fiber. Creating seamless construction, it’s bolted to the translucent center mount that flows into the translucent floor. The adjustable lighting and table placement contribute to the players’ comfort.

Azentec and KICKER brought a “bada bing” to the interior. The entertainment system features two KICKER Audio 10-in. L7 sub woofers tied to a 1250-watt amplifier. Two pairs of 6-in. speakers and a four-channel 700-4 amplifier provide the “boom” factor. The rear-mounted 37-in. LCD flat screen and two 7-in. overhead monitors are connected to three hidden overhead digital cameras so there are “eyes” on the dealer’s and players’ hands. The Azentec head unit – the Atlas 1000 – serves as a high-powered laptop radio head unit. Windows XP provides adaptability and capability for wireless internet, Bluetooth, cell phone, navigation system and personal PC – putting the Black Jack on the forefront of in-car entertainment.

With QEK Integrated Fleet Services providing support during the Town & Country Black Jack build, this “slow roller” is sure to turn heads on the Strip.

The Mopar press conference will be held on Tuesday, Oct. 30 at 4:40 p.m. PST in the Mopar booth (#42427) located in the lower South Hall.

Custom SR 392 Roadster Featuring a 392 HEMI® Crate Engine from Mopar® Debuts at the 2007 SEMA Show

The distinctively ‘Detroit’ roadster is a collaborative build project between Chrysler’s Mopar Underground SEMA design team and Quality Metalcraft

Auburn Hills, Mich., Oct 29, 2007 - What do you get when you combine the new 392 HEMI® crate engine from Mopar® with the world’s first-ever steel reproduction of a 1927 street rod body and three car-crazy designers? The result is a custom SR 392 Roadster that will debut in the Mopar booth (#42427) at the 2007 Specialty Equipment Market Association (SEMA) Show. The SEMA Show is the annual showcase of technology, trends and products representing the $36.7 billion automotive parts and accessories industry that will be held Oct. 30 – Nov. 2, 2007 at the Las Vegas Convention Center.

For nearly two years, Chrysler’s Mark Allen and Ralph Gilles planned to build the SR 392 Roadster as a SEMA stunner with Michael Chetcuti of Livonia, Mich.-based auto supplier, Quality Metalcraft (QMC). Allen is chief designer, Jeep®/Dodge Truck Studios – Chrysler LLC and Gilles is Vice President of Jeep/Truck & CFM Design – Chrysler LLC. Gilles and Allen are members of Chrysler’s Mopar Underground SEMA design team, a group of in-house automotive enthusiasts who donate their time to SEMA project vehicles.

Allen said, "It was important to convey the car’s theme as an homage to Detroit – the cool Detroit with its unique artistic community, music and gritty vibe. We used durable materials and let the mechanicals show to reflect the industrial backbone of the city. We wrapped it all up in a high-gloss black-and-chrome wrapper to evoke Detroit’s cool attitude."

Allen, Chetcuti and Gilles saw a challenge in proving that the 6.4-liter HEMI crate engine could apply to a vehicle other than traditional muscle cars or modified upfits. The team’s idea was to redefine the classic hot rod with a more functional urban and industrial attitude to create a distinctly ‘Detroit’ roadster.

The project was assisted by Chetcuti’s QMC since the company has tooled, designed and now stamps the first-ever steel reproduction of a ’27 street rod body — the Shadowrods XL-27 Roadster and Lakes Modified bodies — developed by hot rod legend Jon Hall.

“The core design elements of this roadster speak to the grit and industrial edge of our city,” said Chetcuti. “Things like the mezzanine flooring detail and Eames-inspired seating — these take an industrial cue but are by no means 'rat-rod.' It is a refined and organized design throughout.”

After several design variations were discussed (California hot rod king Chip Foose even had a peek), Allen brought his full resources to the design’s completion. QMC stamped and performed the initial assembly on the reworked Shadowrods body – and fabricated and fit the revised hood, hood side panels, lower rocker panels and doors to the body.

With the car’s extremely low stance, Shadowrods was asked to build a custom frame using a unique staggered truss concept. For the final build of the SR 392 Roadster, QMC turned to longtime concept- and show-car builder Wheel to Wheel Powertrain of Madison Heights, Mich.

Overseen by Gilles, the Mopar Underground SEMA design team has been customizing Chrysler, Jeep and Dodge production vehicles for the SEMA show since its creation in 2002. The team creates tricked, tuned and customized vehicle concepts meant to develop performance parts, accessories and customization, vehicle concepts and keep the Mopar spirit and passion alive.

About Quality Metalcraft

For more than 40 years, Quality Metalcraft (QMC) has been one of the leading prototype and low-volume production automotive suppliers in the world. Operations at QMC's massive Livonia, Mich., campus cover all phases of design, engineering and manufacturing from tooling to advanced laser and stamping capabilities. Projects include everything from simple brackets to large advanced prototype full body assemblies. Visit www.qualitymetalcraft.com for more information.

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